Steph Spencer Hofmann is a dynamic and visionary creative leader with over 20 years of experience in retail, marketing, and brand development. Known for blending imagination with strategy, Steph has built a reputation as both an inspiring creative force and a compassionate leader of people.

Steph’s creative journey began early, digitally designing custom costumes for figure skating programs, where she competed at a national level. Throughout high school and college, she worked in the retail industry and naturally found herself contributing creative and graphic design expertise wherever she saw a need. In 2010, she joined Lilly Pulitzer as a Retail Marketing and Event Specialist, where she mastered the art of brand storytelling and the power of heritage-driven design. There, she gained hands-on experience in photo art direction and print production as well as experiential marketing through in-store design and event production.

In 2013, Steph left the East Coast and returned to her Midwestern roots for a dream opportunity with Target, a beloved hometown brand. Over the next several years, she served as a Senior In-House Designer and Art Director, shaping creative that connects deeply with guests and drives impactful sales. In 2021, she was promoted to a Creative Leadership role, managing both projects and people with empathy and excellence. Known for her collaborative leadership style, Steph mentors teams to think bravely, dream boldly, and execute beautifully.

A true expert in creative problem-solving, Steph believes the best ideas are born from curiosity, courage, and a touch of chaos. Her guiding values—happiness, hard work, adventure, creativity, and authenticity—shine through in everything she does, from design to leadership to human connection.

Beyond her creative career, Steph is a proud mom of two young girls, raising them in the vibrant suburbs of Minneapolis. She’s an art museum enthusiast, eager crafter, and dedicated dog mom who finds endless inspiration in the city’s many lakes and being outdoors. When she’s out of office (OOO), you’ll find her traveling, attending concerts with her husband, or volunteering and participating in community and school events with her kiddos.

A natural connector, dreamer, and doer, Steph brings authenticity, passion, and heart to every creative endeavor—proving that great design and great leadership both start with a genuine love for people and possibility.